Guides

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Who Are Your Top Customers?

Understanding your top customers helps you to sell more – it’s a very simple truth. The more you know about them and their needs, the easier it is to identify opportunities to sell them new products and target them with offers. Not only that, but the more you know about your top customers the easier [...]

By | 2016-11-24T11:41:20+00:00 December 1st, 2015|InboundON|0 Comments

Solutions to Pain – How do you solve your customer’s problems?

Talking to your customers involves talking about them, not you ... People love to talk about themselves. Given the opportunity, many of us will happily talk about what’s important to us until the cows come home. A job interview technique I was told some years ago centred around getting the interviewers to do all the talking. [...]

By | 2016-11-24T11:41:20+00:00 November 26th, 2015|InboundON|0 Comments

Are All Your Customers The Same?

Identifying & Targeting Your Customers or Creating Buyer Personas “I sell X … My customers buy X … X is a product (or service) that remains constant and doesn’t change … Therefore, my customers have remained constant and are all the same ... aren’t they?”   Difference Matters It is a very easy, but generally [...]

By | 2016-11-24T11:41:20+00:00 November 18th, 2015|InboundON|0 Comments

5 Useful Tools for Automating Social Media

Automating social media can free up lots of valuable time. Here are 5 free tools that can help you do it. One of the focuses of our InboundON training courses is the use of free tools, particularly in social media, and how much of a benefit they can be for your business. There are plenty of [...]

By | 2016-11-24T11:41:21+00:00 June 10th, 2015|InboundON, Viewpoint|0 Comments

Managing Your Social Media Time

‘Yes, I'm know social media would be useful for my business, but I just don’t have time to do it!’ It’s a sentence we’ve heard quite a few times. In our InboundON workshops we come across a lot of owners and managers who know they ought to engage with social media in their small business, but [...]

By | 2016-11-24T11:41:22+00:00 June 1st, 2015|InboundON|0 Comments