Is your content boring or boorish?

Are you a bore or a boor?   Looking at the blogs from earlier in the year about boring content got me thinking about bores themselves and why they are as they are. Then, being a lover of homophones (note the spelling there!) my mind took a sidewise twist. Bores are bad enough, but what [...]

By |2016-11-24T11:41:20+00:00October 18th, 2016|Viewpoint|0 Comments

Bored of boring content – Why are we still boring customers to death?

I’m Bored! Bored, bored, bored ... Bored of reading it – bored of being asked to write it. Bored of endless lines of boring content. Page after page of stuff. Making my brain hurt. Inspire me ... please? The question for anyone who has to produce words for a living is, how on earth do [...]

By |2016-05-09T14:29:09+00:00May 9th, 2016|Viewpoint|0 Comments

Content, Copy and Blah – Everybody writes but not all writers get it right

Thank goodness January is behind us. The most depressing month of the year. When the misery of long dark days hits us, colds and flu proliferate, and everybody feels down. Imbued with this prevailing sense of depression, I sat down at the end of last week, and start thinking about my first blog of 2016. Before my [...]

By |2016-11-24T11:41:20+00:00February 1st, 2016|Viewpoint|0 Comments

Do We Like The Likes?

Twitter has a new feature. Do we like it?  Here at Space we are not Social Media Gurus or Twitter Ninjas. We like social media – we like it very much. Because it's a very useful tool for lead generation, an excellent place to discover relevant and useful content and a great medium for personal engagement with clients [...]

By |2016-11-24T11:41:20+00:00November 5th, 2015|Viewpoint|0 Comments

Rational or Emotional? What’s the best way to target your customer?

Do you target your customer's emotional side, or their rational side? There is a well known phrase: “You buy on emotion, then rationalise your decision with logic.” Whilst this may sound plausible, it isn't actually accurate. Emotion and logic generally work in tandem, influencing us to differing degrees, at different stages of our decision making process. Here’s a [...]

By |2016-11-24T11:41:20+00:00October 19th, 2015|InboundON, Viewpoint|0 Comments

The Buying Process – How The Customer Comes To A Decision

If you understand your customer, you can map out their decision making process, and help them make the right choice.  Think about the last time you bought a new car, computer, or engaged a designer to renovate your bathroom. What was your decision making process? What went well, and what caused endless pain? Every customer goes [...]

By |2016-11-24T11:41:21+00:00October 9th, 2015|InboundON, Viewpoint|0 Comments

How do your customers use what you sell?

Stop talking about what you sell, and start talking about how customers use what you sell. How often do you tell your customers what your product or service does? Every day (hopefully) if you are in sales – but what actually do you tell them? Is it a repeating/reworking of the brochure ware – the [...]

By |2016-11-24T11:41:21+00:00September 21st, 2015|InboundON, Viewpoint|0 Comments

Finding Your Niche

If your business isn't attracting the level of inbound leads you'd like, answering these questions will help. Lead generation is the key to all business growth. No matter how big or small you are, and regardless of what your business does, if you want it to grow you need to be attracting more leads. There are [...]

By |2016-11-24T11:41:21+00:00September 15th, 2015|InboundON, Uncategorized, Viewpoint|0 Comments

No More Automated Direct Messages on Twitter – Please?

This blog is a heartfelt plea – Please, please, please, stop sending automated Direct Messages on Twitter. As my business partner said the other day – I’m beginning to feel dirty! Since we started our two Twitter accounts – @SpaceMktg & @InboundON – we have grown steadily in an organic way. Both accounts have over [...]

By |2016-11-24T11:41:21+00:00July 13th, 2015|InboundON, Viewpoint|0 Comments

5 Useful Tools for Automating Social Media

Automating social media can free up lots of valuable time. Here are 5 free tools that can help you do it. One of the focuses of our InboundON training courses is the use of free tools, particularly in social media, and how much of a benefit they can be for your business. There are plenty of [...]

By |2016-11-24T11:41:21+00:00June 10th, 2015|InboundON, Viewpoint|0 Comments