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It’s 2015 – Why is Marketing Still So Misunderstood?

Earlier this week I read an article (published in February) about how Marketing was dead and Loyalty had killed it. I'll admit I didn't take it well. It was actually a very good article - just with the wrong premise. A discussion of how Apple dominated because they solved their customers' problems and generated huge brand loyalty. [...]

By | 2016-11-24T11:41:22+00:00 June 3rd, 2015|DemandIQ, Viewpoint|0 Comments