Monthly Archives: October 2015


Rational or Emotional? What’s the best way to target your customer?

Do you target your customer's emotional side, or their rational side? There is a well known phrase: “You buy on emotion, then rationalise your decision with logic.” Whilst this may sound plausible, it isn't actually accurate. Emotion and logic generally work in tandem, influencing us to differing degrees, at different stages of our decision making process. Here’s a [...]

By | 2016-11-24T11:41:20+00:00 October 19th, 2015|InboundON, Viewpoint|0 Comments

Is Your Customer In Pain?

Understand your customer's pain points, and you will know how to provide the solution. As we mentioned in our previous blogs on finding your niche in business, everything begins with the customer. If you want your business to grow, you need to understand your current customers first. You need to know why they need what you sell so [...]

By | 2016-11-24T11:41:21+00:00 October 16th, 2015|InboundON|0 Comments

The Buying Process – How The Customer Comes To A Decision

If you understand your customer, you can map out their decision making process, and help them make the right choice.  Think about the last time you bought a new car, computer, or engaged a designer to renovate your bathroom. What was your decision making process? What went well, and what caused endless pain? Every customer goes [...]

By | 2016-11-24T11:41:21+00:00 October 9th, 2015|InboundON, Viewpoint|0 Comments